Are you looking to add a unique attraction to your hotel or resort that also emphasizes sustainability and quality food?
Have you considered edible landscaping as an option?
This blog post will explain the benefits and strategies of implementing edible landscaping in a hospitality setting, from increased sustainability to fresher ingredients for chefs.
You’ll learn how to plan, maintain, and market an edible landscape as well as successful case studies from hotels and resorts that have done it right.
Let’s explore together how edible landscaping can be both a functional and beautiful addition to your hospitality business.
If you own or manage a hotel or resort, consider adding an edible landscaping feature on your property. Here are the benefits you can enjoy:
Increased sustainability. By growing your own produce, you can reduce your carbon footprint and help the environment. Edible landscaping can also help in waste management as you can compost any leftover food scrap.
Reduced food transportation costs. By growing your own food, you do not have to transport it from other parts of the country or the world, which saves a significant amount of money.
Fresher and more flavorful ingredients for chefs. Since you are growing your own produce, chefs have more control over what produce is used in their dishes, and can choose the freshest and most flavorful ones for their guests.
Unique attraction for guests. Many guests are increasingly looking for unique experiences when they stay at hotels or resorts. Edible landscaping can set your business apart from the rest and give visitors a unique and memorable experience.
Assessing the available space and climate is essential to determine what you can and cannot grow in your hotel or resort. This will allow you to plan accordingly and choose plants that can thrive in your specific location. You can hire a professional landscaper who has experience in edible landscaping to assess the available space and make recommendations for the best plants to grow.
Choosing the appropriate plants and design is crucial for the success of your edible landscaping. Consider what your guests might enjoy eating and what types of cuisine your restaurant offers. Think about planting a variety of fruits, vegetables, and herbs to offer a wide range of ingredients for your kitchen.
Budget considerations are also important when planning your edible landscaping. You can start small and gradually expand over time. Consider using raised garden beds or containers to save money on soil and reduce water consumption. Sustainable practices such as composting, rainwater harvesting, and mulching can help reduce costs and minimize environmental impact.
Overall, planning and careful consideration are crucial when creating an edible landscape for your hotel or resort. Working with experienced professionals and carefully choosing appropriate plants and designs can help ensure that your project is a success.
Maintaining edible landscaping is a crucial part of its success, ensuring that the area remains healthy and provides guests with the freshest ingredients possible. There are a few important tasks that need to be performed to keep edible landscaping in top shape: watering and irrigation, pest management, and harvesting and pruning.
Watering and irrigation systems should be set up so they can be easily controlled and monitored. Soil moisture sensors can be used to determine when irrigation is necessary, which can save a considerable amount of water. Drip irrigation systems are also an efficient option that can cut down on water usage by directing it straight to the roots of the plants.
Pest management is another important consideration for edible landscaping. As with any garden, there is the potential for pests to damage the plants. However, with proper planning and maintenance, pest problems can be minimized. One way to prevent pests from becoming a major issue is to choose plant varieties that are more resistant to pests or diseases. Natural methods like companion planting and the use of beneficial insects can also be effective.
Harvesting and pruning are essential components to maintaining healthy edible landscaping. Pruning helps to promote growth and fruit production, while harvesting keeps the plants from becoming overgrown and damaging other areas. Encourage your kitchen staff to work with the landscaping team to determine which plants are ready for harvesting, as this can impact the menu offerings.
Remember, regular maintenance is the key to a healthy and productive edible landscape!
Hiring experienced landscapers and gardeners is the first step in creating an attractive and productive edible landscape. As an expert in hotel and resort management, you must select professionals who can analyze the climate conditions and the available space and advise you on the best crops to grow.
Your kitchen staff must also be involved in the process. A head chef or kitchen supervisor can work with the landscaper to create a seasonal menu with dishes featuring the crops. This strategy not only ensures the best use of available harvest but also creates a conversation between the guests and the hotel staff.
Engaging guests in activities like farm-to-table experiences show your commitment to sustainability and your local community. The experience of picking products from the garden and having them cooked and served within the same day is quite exciting. These activities create a personal touch that allows guests to form an emotional attachment to the space, giving them an added incentive to revisit the hotel or recommend it to other people.
In conclusion, the benefits of edible landscaping can be profound, but a smart and conscious decision-making process is required for the success of the project. By hiring professionals, involving the restaurant staff in menu planning, and engaging guests in related activities, you can expect a noticeable increase in ecological and economic sustainability.
Highlighting sustainability efforts is an effective way to market edible landscaping. By emphasizing how your hotel or resort is taking an eco-friendly approach to food production, guests are more likely to choose your establishment over others. You can mention that by growing their own food, hotels and resorts reduce their carbon footprint and stimulate local economy.
Showcasing unique and fresh ingredients is another way of attracting guests and setting your hotel or resort apart from the competition. Your menus should highlight the variety of produce grown right on site, as this provides a story to be told about each dish. It is recommended to come up with creative recipes that feature the most impressive flavors of the season.
Offering custom tours and workshops adds some novelty and gives guests an opportunity to engage with the experience themselves. You can offer tours of the garden that explains all the unique ways in which edible landscaping works in harmony with the guests’ dining experience, or teach guests how to properly grow, harvest, and use the herbs and vegetables grown around the resort. Custom workshops are another opportunity to engage guests, like teaching them to mix their cocktails with herbs harvested from the property.
Constantly finding more ways to market your edible landscaping is crucial to your success. Make sure you highlight the beauty and taste of your produce in all of your marketing efforts, such as brochures and social media. By telling authentic and compelling stories about your produce, you can create a deeper and lasting connection with your guests. Encourage guests to share their experience online and prompt them to tag your establishment on social media.
Marketing strategies for edible landscaping is the new trend in hospitality because it not only helps with sustainability but also offers guests an unforgettable and entirely different dining experience.
If you’re still not convinced about the potential of edible landscaping, here are some success stories from hotels and resorts that have implemented this sustainable and unique attraction.
One example is the Fairmont Waterfront Hotel in Vancouver, Canada, which has a 2,100 square foot rooftop garden that produces over 3,000 pounds of fresh fruits, vegetables, and herbs each year. Guests can take a guided tour of the garden and taste the ingredients in dishes at the onsite restaurant.
Another success story is the Omni Grove Park Inn in Asheville, North Carolina, which has an expansive 18-hole golf course that incorporates numerous plots of edible plants like blueberries, strawberries, and herbs. Guests can pick their own produce and use it in cooking classes at the resort.
Not only do guests appreciate the fresher and more flavorful ingredients, but hotel staff also benefits from the opportunity to learn new skills and engage with guests about sustainable practices.
Moreover, going beyond the hotel or resort, edible landscaping can have a positive impact on the environment and surrounding community. For instance, The Langham Hotel in Pasadena, California donated more than 4,500 pounds of produce grown in its garden to local food banks and shelters in 2020.
By incorporating edible landscaping into your hotel or resort’s offerings, you’ll not only attract more eco-conscious and food-savvy guests, but you’ll also contribute to a healthier and more sustainable world.
Edible landscaping may seem like a significant undertaking for hotels and resorts, and there are many challenges to overcome. One of the main challenges is a lack of knowledge and experience in the field. However, with proper research and planning, this challenge can be addressed effectively.
Another challenge that hotels and resorts may face is determining the budget for edible landscaping. There are costs associated with selecting the right plants, maintaining them, and adapting the landscape design to the climate. But despite these challenges, there are many opportunities to embrace edible landscaping as a unique attraction.
One such opportunity is increased revenue and guest satisfaction. By providing fresh and locally sourced cuisine, hotels and resorts can attract food enthusiasts who appreciate the unique flavors and origin labels. This is particularly relevant to Gen Z and Millennials, who prioritize experience and sustainability in their purchases.
Another opportunity lies in environmental sustainability. By reducing the carbon footprint of food transportation and embracing locally sourced ingredients, hotels and resorts can contribute to a cleaner and greener future. Not to mention, reducing the amount of food waste can help hospitality businesses save money in the long run.
Finally, there is ongoing development and innovation in edible landscaping. From vertical gardening solutions to smart watering and irrigation systems, there are many creative and groundbreaking ways to incorporate edible landscaping into hotel and resort designs. In a constantly evolving industry, it’s essential to remain on the cutting edge and look for opportunities to innovate and experiment.
To sum up, edible landscaping is undoubtedly a unique attraction that requires careful planning and execution. However, the challenges pale in comparison to the opportunities for increased revenue, guest satisfaction, and environmental sustainability. By embracing edible landscaping, hotels and resorts can create something truly unique and unforgettable for their guests.
In conclusion, edible landscaping is a unique attraction that can benefit hotels and resorts in numerous ways.
From increased sustainability to fresher ingredients for chefs, the benefits are manifold.
With careful planning, maintenance, and collaboration, this strategy can set your hospitality business apart and impress guests.
Now, I’d like to ask you, which benefit of edible landscaping do you find most enticing?
Do you have any unique ideas for incorporating this strategy into your business?
Let me know by sending a message.
If you found this blog post helpful, I encourage you to share it with your friends and colleagues on social media.
Let’s spread the word about the exciting opportunities offered by edible landscaping!
Author: Scott Sanders
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